A Study of Online Gambling Brands & their Social Media Activity
The Online gambling sector is very active online; however, the focus areas for many of the brands studied are websites and gaming apps. Across the board, their social platforms do not contain a steady flow of engaging content and appear to lack sophistication and look very in-house in design. Very few of the brands use Instagram effectively, which is incongruous as the platformhas exploded in popularity in the last 12 months and functionality such as swipe-up-to-buy (bet) makes so much sense.