The Online gambling sector is very active online; however, the focus areas for many of the brands studied are websites and gaming apps. Across the board, their social platforms do not contain a steady flow of engaging content and appear to lack sophistication and look very in-house in design. Very few of the brands use Instagram effectively, which is incongruous as the platformhas exploded in popularity in the last 12 months and functionality such as swipe-up-to-buy (bet) makes so much sense.
Openminds appreciates that it is not just a company's brand, messaging, and content that impacts a company's well-being. The level of support a company receives from its workforce is critical to the success. The role of the company management, the company's core values and the level of strategic alignment all play a part in determining how quickly a company innovates and embraces change.
Three years ago, we were invited to submit a proposal to upgrade the website that published legislation for the Falkland Islands Government. Our suggestion was to change the way the laws were written, captured and amended and move the information onto a well-structured Git repository.
Twitter is making further investments in creating video content for its platform. Last week, the company announced there would also be new ways for individuals to develop and monetise on the platform.
Remember when Kendall Jenner worked with Pepsi last year? I guess the online personality they were trying to present was “we’re hip and wanting to help, and we can, with this single drink.”